Online marketing has just been reconfigured once again by the changes in Google Places Pages. Those who are quick to act and internet savvy have been handed a huge advantage.
Lamentably, many businesses who most need such a service are oblivious to its existence and clueless about how to make it work for them and that is a shame.
Now, it turns out they may never need to get a web page.
They are going to be located today on Google Places pages even if they don't have a web site. That doesn't mean that web sites are necessarily outdated. But the world has changed. A new force has come on to the scene, even if it is not widely acknowledged yet. Those who act now and act competently will benefit by getting a larger share of the "new" customers in any market.
A web site can offer a lot of advantages, and serve as a great marketing tool and resource for customers. The primary purpose of a web site though for most business was to get seen by new customers. From now on, in most cases that function will be dominated by Google Places Page search results.
The traditional role once filled by the Yellow Pages has been displaced, first by online search, and now by a Google Places search.
When people want to find a solution to a need, they use the easiest resource they have. In the old days that meant turning to the Yellow pages to find a dentist or auto repair shop if one didn't already have a regular supplier.
These days 80% of the people who search online use Google. More people search online than use the Yellow Pages.
Google understands that the reason Yellow Pages was able to charge such exorbitant fees for ads in their books, was because the people doing the searches were hot prospects ready to buy. Online searchers have the same cachet. They are targeted to the niche they are searching in and are often likely buyers if they find what they are looking for.
Today, Google is delivering this as a free service.
To that end, they reward firms who take the time to fully complete their listings with preferential listing on the so called Google 7 pack or map.
A higher ranking matters. While not everyone searching will necessarily click on the top ranking, history shows us that more people click the top ranked result than any other.
There are today countless markets and niches within markets where the word about Google Places search has not penetrated. As a result, today it is very easy for people to get on the top of the Google Places search map. But that will change.
This opportunity is dramatically increasing the need for reliable Google places page information.
And yet while we see more and more businesses taking the time to claim their page, most are not bothering to fill them out properly which is a big mistake. The first steps involves getting their own listing on Google places filled out properly, then to do the same on all the other online directories as well. Within months for some and perhaps years for others, what will matter even more is the accumulation of positive reviews from satisfied customers. Those of us who take a look at the available Google places page info know that reviews from buyers will play a strong role in the rankings as time goes on.
The methods people use to find resources including businesses changes. However, the key need of business owners hasn't. It used to be and still is about being found when the buyers has a need we can solve. And so today, its critical to be seen when people do a Google Places search. It is worth your while to learn as much Google places page info as you can.
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